Brand Values
Brand Values
The Rooted Standard isn’t just what we wear — it’s how we live.
Since 2013, we’ve stood for a simpler, slower, more grounded way of creating — and being.
🌱 1. Rooted in Meaning
Every design begins with a story. Whether it’s a quiet verse, a countryside memory, or a reminder to breathe — we create with intention, not noise.
🤍 2. Comfort That Connects
Our clothes aren’t just soft — they’re worn in with care and purpose. We believe comfort should feel like home, not just fit like one.
🐄 3. Farm-Born, Free-Spirited
We honor where we came from — but we don’t stay boxed in. Our pieces reflect life lived with open skies, muddy boots, and a wild heart.
✂️ 4. Thoughtful, Not Wasteful
Everything we make is printed on demand. No mass production, no piles of waste — just what’s needed, when it’s needed.
🧶 5. Community Over Collection
We don’t sell trends. We grow roots — in stories, in people, in the way we choose to show up and wear our values.
At The Rooted Standard, what we wear is just the beginning.
What we stand for is why we’re here.