Our Story

Our Story

Rooted since 2013.

The Rooted Standard was born in the countryside, built from the dirt under our boots and the values passed down through generations. Since 2013, we’ve been creating pieces that carry the spirit of the land — simple, honest, and full of meaning.

What started as a small idea on a kitchen table has grown into a brand that celebrates living slowly, dressing intentionally, and standing grounded in who you are. Every tee, hoodie, and graphic we design is a reminder of what matters: faith, freedom, and the beauty of a life with roots.

We're not chasing trends. We're telling stories — through cotton, ink, and everyday moments that matter.

🌱 The Rooted Standard is...

  • For the farm-grown and the free-spirited

  • For the ones who value comfort with meaning

  • For those who believe fashion should say something — without shouting

Thanks for being here. You’re part of the story now.